On January 16, China Central Radio and Television held a press conference for the "2023 Spring Festival Gala" to introduce a number of technological innovation highlights, officially announce the host lineup, and release for the first time a promotional video of the Spring Festival Gala dance and mascot "Rabbit Yuanyuan" Animated short film. Wang Xiaozhen, deputy director of China Central Radio and Television, attended the press conference.

Jiang Wenbo, a member of the editorial board of China Central Radio and Television Station, introduced the application of technological innovation in the Spring Festival Gala, saying that it will fully demonstrate the fruitful results of the China Central Radio and Television Station’s construction of a “5G+4K/8K+AI” strategic layout, and make extensive use of 4K/8K, AI, XR, etc. New technologies continue to promote the integration and innovation of "ideology + art + technology", and provide Chinese people around the world with a Spring Festival Gala "New Year's Eve dinner" that is ideological, artistic, ornamental and full of technology.

At 20:00 on January 21, 2023, the party will be held on CCTV Comprehensive Channel, CCTV Variety Channel, CCTV Chinese International Channel, CCTV National Defense and Military Channel, CCTV Children’s Channel, CCTV Music Channel, CCTV Agricultural and Rural Channel, CCTV Live broadcasts of TV channels such as China Radio and Television Corporation’s 4K Ultra HD Channel, China Radio and Television Corporation’s 8K Ultra HD Channel, as well as China Radio and Television Corporation’s Voice of China, China Radio and Television Corporation’s Sound of Music, China Radio and Television Corporation’s Classic Music Broadcast , China Central Radio and Television Station’s Voice of Literature and Art, Voice of the Greater Bay Area, Voice of Taiwan Strait, Voice of China Rural Areas, China Central Radio and Television Station Global Information Broadcasting, Voice of the South China Sea, China Central Radio and Television Station China Traffic Broadcasting and other broadcasting frequencies are synchronized Live broadcast, simultaneous live broadcast on new media platforms such as CCTV, CCTV News, Yunting, CCTV.com, CCTV.com, and International Online.